Commercial Manager

Job description

About

About us:

Enginova Motor Group is an independent vehicle repair and MOT testing centre in West Bromwich, serving private motorists and business customers across the West Midlands. Our services include servicing, diagnostics, brakes, tyres, clutch replacement, general mechanical repairs and MOT testing.

We began trading in August 2026 and have grown quickly. We are now expanding our customer base, service range and trade partnerships, and need an experienced Commercial Manager from the motor trade to lead that growth.

Role purpose:

The Commercial Manager will own Enginova’s commercial and marketing strategy, driving revenue growth, profitability and market share. You will build fleet, trade and corporate accounts, set pricing, manage the marketing budget and lead campaigns that turn local demand into booked jobs.

Key duties and responsibilities:

Commercial strategy and growth

Develop and deliver the commercial strategy and annual business plan, with clear revenue, margin and growth targets.

Identify new markets, services and revenue streams across the West Midlands motor trade.

Analyse market trends, competitor pricing and customer data to guide commercial decisions.

Prepare sales forecasts and report commercial performance to the Director monthly.

Business development and accounts:

Win and manage fleet, trade, corporate and dealership accounts, including local businesses, taxi and private hire operators, and leasing companies.

Negotiate commercial terms, service level agreements and contracts with customers.

Build partnerships with insurers, warranty providers, finance providers and referral partners.

Manage key client relationships to maximise retention and repeat business.

Pricing, budgets and profitability:

Set and review labour rates, service packages, MOT and repair pricing to protect margins.

Own the marketing and commercial budget and measure return on investment.

Negotiate supplier terms for parts, tyres, consumables and equipment to reduce costs.

Monitor job profitability, average invoice value and workshop utilisation.

Marketing and brand:

Plan seasonal promotions, such as MOT reminders, winter checks and servicing offers.

Protect and develop the Enginova brand and customer experience.

Develop service packages and loyalty schemes that encourage repeat visits.

Run customer retention programmes, including service and MOT due reminders.

Gather customer feedback and use it to improve service quality and satisfaction.

Represent Enginova at local business, trade and community events.

Produce brand materials such as signage and leaflets.

Leadership and operations:

Work with the workshop team to align capacity with sales and bookings.

Recruit, manage and develop any sales, marketing or customer service staff.

Use the garage management system and CRM to track leads, bookings and customer data.

Ensure marketing and sales comply with consumer protection, advertising standards and GDPR.