Job description
Learn about the role, responsibilities and what the employer is looking for.
CRM Executive
This is a unique opportunity to join ATG Entertainment's expanding specialised customer relationship management team, responsible for engaging a large customer base via email with a rich schedule of shows for our 10 London West End venues and 28 venues around the UK.
Reporting into the Senior CRM Executive, this passionate individual will have the opportunity to work on the CRM communications for the best theatre shows in the world including Paddington, Lion King, Six, Paranormal Activity and much more across a vast range of show genres.
Not only will you have the opportunity to work on ATG Entertainment's amazing show catalogue, you will also be building omni-channel CRM campaigns and automated customer journeys using industry leading, sophisticated CRM software.
To be successful in this role you will need to be an ambitious self-starter who works well in a collaborative team and is willing to learn and develop within an exciting industry.
Key Responsibilities
To contribute to develop highly targeted omni-channel campaigns (online, mobile and offline) for a range of shows for ATG Entertainment venues.
Build relevant and targeted customer email segments to ensure maximum engagement and click through rates with show content, to ultimately drive tickets sales for ATG Entertainment.
Build a range of highly engaging show emails such as onsales, cast announcements, reviews, previsits and newsletters.
Responsible for coordinating show copy and various assets to build emails.
Responsible for managing, tracking and report on progress of venue email campaign schedules.
Carry out detailed data and email proofing for email campaigns to ensure emails maintain ATG Entertainment's high quality standards.
Build email campaigns based on briefs received from CRM Campaign Planner.
Manage the setup, scheduling and deployment of all email, ensuring all tracking codes and tags are applied to facilitate accurate performance monitoring.
Track the performance of email KPIs and communicate performance to internal stakeholders.
Coding skills desirable, however not essential.
Your Skills, Qualities, and Experience.
If you are able to demonstrate many of the essential criteria, we encourage you to apply, and welcome transferable skills from other industries or backgrounds. We can give experience of any desirable criteria but may also use them to decide between candidates for this role.
An ambitious self-starter who is motivated by a challenge and opportunity
Creative flair, confident and thinks outside the box
Can work in a fast-paced environment and able to manage multiple projects at once
A team player and able to collaborate closely to deliver email campaigns on time and successfully
Loves technology and able to pick up different systems quickly
Strong communication, ability to write engaging copy for a range of different audiences
Attention to detail, able to quickly proof several email communications accurately
A desire to learn and develop in the role
Appetite to learn the latest in CRM, insights, evaluation and reporting
Experience with at least one email service provider (ESP); experience with Iterable would be advantageous
Demonstrable experience executing marketing emails and using CRM systems with the ability to measure and improve campaign performance an advantage and good understanding of campaign KPI performance metrics
Strong attention to detail
Awareness of data protection regulations
About Us - Our values
ATG Entertainment’s values set the tone for how we work, how we treat one another, and the culture we continue to build across the UK and the wider organisation.
THRIVE doing what we love (with passion and dynamism)
CONNECT through every act (with collaboration and kindness)
DARE to do different (with curiosity and courage)
PERFORM at our best (with customer focus and ownership)
Our Corporate Social Responsibility pillars
Everyone at ATG Entertainment is expected to play their part in achieving our goals and upholding our Corporate Social Responsibility priorities:
Inclusion: Committing to creating and upholding a positive, inclusive culture that nurtures potential and supports well-being.
Sustainability: Playing your part in reducing our environmental impact and finding more sustainable ways of working.
Next Generations: Encouraging the next generation in live entertainment by contributing to our outreach and training programmes, including mentoring students and trainees, and supporting our Creative Learning and Community Partnerships work.
Our culture
You’ll help us uphold a positive culture around meeting our obligations, by having a positive attitude to health and safety, legal and insurance requirements and take care to understand our policies and procedures.
We are all expected to participate actively in the life of the company, and opportunities will arise for you to collaborate with others across the business. Everyone at ATG Entertainment is expected to be flexible and adapt as the needs of the business change, taking on new or different responsibilities as the need arises.
Our Inclusion, Diversity, Equity and Access Mission Statement - A Stage for Everyone